Let me be real with you—six months ago, I Am Refocused Radio was sitting at just under 2,000 subscribers on YouTube last year. I was grateful, but I knew the message had more reach in it. I knew the content was strong, the interviews were gold, and the vision? Bigger than numbers. But still—impact needs eyes.
So I ran a test: small YouTube ads. Nothing crazy. $10. One video. One purpose—get the right people to see the content. No gimmicks. No fake hype.
Fast forward six months... we crossed 12,000 subscribers.
That’s not just a number. That’s momentum.
YouTube ads became my amplifier. They took the content that was already changing lives—and made sure it reached someone scrolling at 2 AM, someone needing direction, or someone who just needed to hear, “You’re not alone in this.”
If you’re a podcaster sitting on great content and wondering why the views aren’t climbing—this is your wake-up call.
Run the ad.
Push the message.
Bet on the value you're bringing. Study analytics. Repeat.
I didn’t go viral. I went intentional.
And that made all the difference.
So if you believe in what you're creating—give it a fighting chance to be seen. A small ad budget isn’t about chasing fame. It’s about making sure your voice finds the people who need it.
