Let me mentor you for a moment. Pull up a chair, take a breath, and listen closely—because this right here is the conversation I wish someone had with me when I started.
We live in a world that worships numbers. Sub counts. Views. Follows. Streams. But let me tell you something that might just set you free: high numbers don’t always mean high value. And chasing numbers without purpose will drain you faster than a bad mic battery.
You don’t grow a podcast by trying to blow up overnight.
You grow it one show at a time.
One conversation at a time.
One listener who says, “Yo, that hit home” at a time.
The Trap of Vanity Metrics
Let’s be real—looking at numbers can mess with your head. You drop an episode you’re proud of, and instead of celebrating that win, you’re refreshing the stats page like it owes you money. But here’s the truth: viral doesn’t equal valuable. There are people with a million followers who can’t sell a $10 T-shirt, and there are folks with 500 listeners changing lives every week.
Which one do you want to be?
Legacy Is Built in the Quiet
Growth isn’t always loud. Sometimes it’s in the DMs where someone tells you they needed your last episode to get through a tough week. Sometimes it’s in the consistency—dropping episodes week after week, even when no one claps. That’s where real brands are born. That’s where movements get their muscle.
I’ve sat in the studio when there were no big interviews lined up. No hype. Just a mic, a message, and faith that it mattered. And guess what? Those episodes—the ones that felt small at the time—are the ones that built trust. They built a catalog. They gave the brand a backbone.
Each Episode is a Brick
Think of your podcast like a house. Every episode is a brick. It might not look like much today, but stack enough of those bricks with intention, and you’ll wake up one day living inside something you built with your own hands—something real.
That’s what I’m doing with I Am Refocused Radio. Not chasing trends. Not aiming for the algorithm. Just showing up, focused, one episode at a time. That’s how we went from 0 to 1,000+ interviews. And the truth is, we’re just getting started.
What I’ve Learned (and What You Should Know)
-
Quality over quantity—but consistency over both.
-
Niche down to level up. Talk to someone, not everyone.
-
Build community, not an audience. Audiences come and go. Community sticks.
-
Be obsessed with value. Ask yourself: “Did I serve someone today with this episode?”
If you're thinking about giving up because the numbers ain’t jumping—don’t. Stay in the lab. Keep refining your voice. Keep showing up with purpose. The people who need you will find you. And when they do, they'll know you're not just making noise... you're making impact.
So keep going. One show at a time.
